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Toto Wolff Set to Divest Shareholding Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to historic success in F1

Toto Wolff is in advanced talks to sell a portion of his shareholding in the Mercedes F1 outfit.

The deal values the Mercedes team at £4.6 billion – a record for an F1 team – following McLaren was appraised at £3.5bn in an adjustment to ownership structure last September.

The Austrian executive, who holds a 33% stake of Mercedes F1, would sell a shareholding in the region of 5%.

Wolff, aged 53 will remain as team boss and CEO should the deal proceed.

Ownership Breakdown

The other shareholders in the team are Mercedes-Benz and industrial group Ineos Group, who both hold one-third of the company.

A Mercedes spokesperson said: "We will be making no comment on this. The governance of the team stays unaltered, and all three partners are dedicated to continued achievements of Mercedes-Benz in F1."

Valuation Increase

This arrangement would represent a substantial rise in worth of Mercedes F1 after Ineos Group acquired its share for £208m in 2022.

This surge demonstrates the growth in market values of Formula 1 outfits recently due to the growing popularity of the sport around the world.

This trend was evident with the box-office performance of the F1 movie featuring Brad Pitt, which was released in summer 2023 and earned more than $630m (£458 million) at cinemas worldwide.

The film represents Pitt's most successful movie and the most successful sports film to date.

Present Standings

Mercedes are runner-up in the team standings, behind McLaren, with three Grands Prix remaining this season.

Their lead driver British driver George Russell has secured victory in 2 of the 21 races this year and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

By

Matthew Martin

A tech enthusiast and writer with a passion for exploring emerging technologies and sharing practical advice for everyday users.

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